Consumer Behaviour Quiz

What is the primary focus of consumer behaviour?

• How marketing strategies are developed

• How products are manufactured

• How individuals make decisions about consumption

• How businesses make profits

According to Mahatma Gandhi, who is the most important visitor in a business?

• The competitors

• The customers

• The suppliers

• The employees

Which of the following is NOT a feature of consumer behaviour?

• It is a continuous process

• It is influenced by various factors

• It is static in nature

• It is a complex affair

What does the term 'perception' refer to in consumer behaviour?

• The drive to achieve a goal

• The process of receiving and interpreting information

• The changes in behaviour from experience

• The influence of social factors

Which factor is NOT mentioned as influencing consumer behaviour?

• Economic factors

• Social factors

• Physical factors

• Psychological factors

What is the definition of motivation in the context of consumer behaviour?

• The process of acquiring knowledge

• The drive to achieve a goal

• The influence of technology

• The perception of quality

How does technology influence consumer behaviour?

• By limiting choices

• By providing more information and choices

• By reducing the need for marketing

• By increasing prices

What is the role of learning in consumer behaviour?

• It involves changes in behaviour from experience

• It is only relevant for experienced buyers

• It has no impact on purchasing decisions

• It is a one-time process

Which of the following is a continuous process in consumer behaviour?

• Buying a product

• Researching a product

• All of the above

• Using a product

What do marketers need to understand about consumer behaviour?

• Only the psychological factors

• Only the social factors

• The history of the product

• The factors that influence purchasing decisions