DTM20473 CHAPTER 2 PRODUCT

What is the core product in a hotel?

• Housekeeping

• Room service

• A place to sleep and rest

• Check-in services

Which of the following is a facilitating product in a tour package?

• Concierge services

• Spa services

• Dining experiences

• Transportation

What do supporting products do for the core product?

• Add value and differentiate it

• Provide basic necessities

• Enhance the physical appearance

• Reduce costs

What is an example of an augmented product in a hotel?

• Check-out services

• Wi-Fi

• Personalized customer service

• Housekeeping

Which characteristic of services means they cannot be stored for later use?

• Perishability

• Inseparability

• Intangibility

• Variability

What does the term 'inseparability' refer to in services?

• Services can be stored

• Services are consumed at the same time they are produced

• Services can be owned after consumption

• Services can vary in quality

Which of the following is NOT a characteristic of services?

• Ownership

• Perishability

• Inseparability

• Intangibility

What is the primary purpose of branding in the tourism industry?

• To eliminate competition

• To reduce costs

• To identify and differentiate products

• To increase product prices

What stage of the product life cycle is characterized by rapid market acceptance?

• Maturity

• Introduction

• Growth

• Decline

During which stage of the product life cycle do profits typically level off?

• Introduction

• Growth

• Decline

• Maturity