Front

SPEAKER

Back

The speaker or writer's identity and background help in understanding the perspective expressed in the text.

Front

PURPOSE

Back

The purpose is what the speaker or writer aims to achieve and what they want the audience to do after listening.

Front

AUDIENCE

Back

The audience is the group the speaker or writer targets, and assumptions about them can be inferred from the text.

Front

CONTEXT

Back

Context involves the setting and circumstances in which the piece is created, affecting its meaning.

Front

EXIGENCE

Back

Exigence is the event or situation that inspired the speaker or writer to create the piece.

Front

CHOICES

Back

Rhetorical choices include structure, devices, diction, and syntax used in the speech or writing.

Front

APPEALS

Back

Rhetorical appeals are strategies used to persuade the audience, including credibility, logic, and emotion.

Front

TONE

Back

Tone reflects the speaker or author's attitude and can change throughout the piece, supported by evidence.