Which part of a promotional mix includes limited, short-term incentives to entice guests to patronize an operation?

Marketing and Menu Design Quiz

Quiz
•
Specialty
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Professional Development
•
Medium
Marcus Johnson
Used 3+ times
FREE Resource
53 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Direct marketing
Personal selling
Advertising
Sales promotions
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is pricing a menu a critical process for any operation?
It determines sales volume.
It determines profitability.
It determines sales mix.
It predicts stars and dogs.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the best solution if a restaurant has a dog on the menu?
Reposition it on the menu.
Increase its price.
Decrease its price.
Remove it from the menu.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of menu lists the menu items that are available on a particular day?
Du jour
Fixed
Limited
Prix fixe
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of menu offers menu items only for a short period of time?
California
Prix fixe
Limited time offer
Du jour
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A limited menu lists the menu items that are available on a particular day.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When designing a menu, the term “layout” is best explained as
the font styles used in printing.
how the menu is categorized and sequenced.
the colors used in printing.
where the photos are placed.
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