MKTG 260_Marketing Research quiz

Marketing research and marketing analytics are:

• the same and interchangeable terms.

• different, with research focusing on data collection and analytics on data interpretation.

• only applicable to digital marketing.

• irrelevant in modern business.

List the steps in the marketing research process.

• Define the problem, develop the research plan, collect data, analyze data, present findings

• Develop the research plan, collect data, analyze data, present findings, define the problem

• Collect data, define the problem, develop the research plan, present findings, analyze data

• Analyze data, present findings, define the problem, develop the research plan, collect data

Marketing analytics is used to develop a marketing strategy by:

• Identifying customer preferences and trends

• Creating random marketing campaigns

• Ignoring customer data

• Focusing solely on product features

Marketing research or marketing analytics should be conducted when:

• launching a new product

• analyzing customer feedback

• assessing market trends

• all of the above

Marketing analytics involves the use of data to ______ marketing decisions.

• optimize

• analyze

• complicate

• ignore

What is the first step in the Marketing Research Process?

• Plan the research design

• Identify and formulate the problem/opportunity

• Collect primary data

Fill in the blank: The second step in the Marketing Research Process is to ________ the research design and gather secondary data.

• Plan

• Execute

• Analyze

• Review

What step involves specifying the sampling procedures in the Marketing Research Process?

• A) Third

• B) Fourth

• C) Fifth

Fill in the blank: The fourth step in the Marketing Research Process is to collect ________ data.

• primary

• secondary

• qualitative

• quantitative

What is the fifth step in the Marketing Research Process?

• A) Analyze the data

• B) Follow up

• C) Prepare and present the report