Persuasive Techniques in Advertising

Which of the following is an example of a persuasive technique in advertising?

• Listing facts without explanation

• Using emotional language to appeal to feelings

• Showing a plain picture of a product

• Explaining only the history of the company

An advertisement for a sports drink says, "Feel unstoppable with every sip! This drink will keep you energized and ready to conquer your day." What persuasive technique is being used in this advertisement?

• Endorsement

• Emotional appeal

• Special offer

• Testimonial

What is the purpose of using endorsements in advertisements?

• To explain how the product works in detail

• To show the product is affordable for everyone

• To make the product seem trustworthy

• To compare the product to other similar products

What strategies does the advertisement use to influence consumer choices?

• Providing detailed nutritional information

• Including a limited-time offer

• Creating an emotional appeal with happy kids

Understanding the persuasive techniques used in advertisements can help us avoid being influenced negatively by:

• Identifying misleading claims

• Ignoring all advertisements

• Trusting all advertisements

• Buying more products

What persuasive technique is used in this ad?

• limited offer

• endorsement

• appeal to emotion

This is an example of...

• Endorsement 
• limited offer

• appeal to emotion

• limited offer

• endorsement

• appeal to emotion