S2 Marketing

What does the term "4P's" refer to in marketing?

• Product, Price, Place, Promotion

• Plan, Process, People, Profit

• Price, People, Product, Process

• Promotion, Plan, Place, People

What is the Marketing Mix also know as?

• The 3Ps

• The 4Ps

• The 5Ps

• The 6Ps

What is the main goal of Marketing?

• To meet the needs and wants of customers by creating a product or service in demand

• To produce goods without considering customer needs

• To sell products at the lowest possible price

• To focus solely on advertising

Which of the following in NOT one of the 4Ps of the Marketing Mix

• Place

• Promotion

• Product

• People

What is meant by 'Place' in marketing?

• The location where a product is manufactured

• The location where a customer purchases a product/service

• The location where a product is designed

• The location where a product is advertised

Why is it important for businesses to sell their products in the correct place?

• To ensure customers can easily find and buy the products

• To make the shop look more attractive

• To reduce the cost of products

• To compete with other businesses

What is the purpose of promotion in business?

• To reduce the cost of production

• To improve employee satisfaction

• To make customers aware of a product/service and encourages them to buy it

• To increase the number of suppliers

What of the following is NOT included in promotion?

• Advertising

• Sales Promotions

• Exhibitions

• Product Manufacturing

What is the purpose of branding a product?

• To make it more recognisable to customers

• To increase the products price

• To reduce production costs

• To limit the products availability

What is one benefit of branding?

• Brands are often seen as being of lower quality

• Brands are often seen as being of higher quality

• Brands are not easily recognisible

• Brands cannot charge higher prices