Ch3: The Marketing Environment, Quiz

The actros and forces outside the marketing department that not affect marketing management's ability.

• Yes

• No

Answer explanation

The actros and forces outside the marketing department that not affect marketing management's ability.

The marketing management's ability is to build and maintain unsuccessful relationships with target customers.

• Yes

• NO

Answer explanation

The marketing management's ability is to build and maintain unsuccessful relationships with target customers.

The marketing environment is:

• The actors

• The forces

• The actors and forces

• None of the above

There are ,,,,,,,,,,,,, types of marketing environment.

• Two

• Three

• Four

• Five

Answer explanation

1) Micro-environment

2) Macro-environment

Macro-environment: is the larger societal forces that affect the microenvironment.

• Yes

• No

Actros close to the company that affect its ability to serve its customers:

• Competitive-environment

• Macro-environment

• Microenvironment

• Home-environment

Macro-environment means the smaller societal forces that affect the microenvironment.

• Yes

• No

Answer explanation

Macro-environment means the smaller (larger) societal forces that affect the microenvironment.

Which of the following is NOT an actor in the microenvironment forces.

• The company

• Customers

• Competitors

• Schools

Answer explanation

The Microenvironment forces:

1) The company

2) Suppliers

3) Marketing intermediaries

4) Customers

5) Competitors

6) Publics

(Suppliers) is one of the microenvironment forces.

• Yes

• No

In the Macroenvironment successful companies provide better customer value than the competition.

• Yes

• No