Choosing Social Media for TechGuru

What is the primary objective of using social media for businesses like TechGuru?

• To increase offline sales

• To enhance online presence and attract target audiences

• To reduce operational costs

• To develop new products

Which age group is TechGuru targeting for their social media marketing strategy?

• 18-24

• 25-40

• 41-55

• 56-70

Which social media platform is known for its professional networking and B2B marketing?

• Facebook

• Instagram

• LinkedIn

• TikTok

What is a key advantage of using Instagram for marketing?

• High text-based engagement

• Strong visual content appeal

• Professional networking

• Long-form video content

Which platform is most suitable for sharing long-form video content?

• Twitter

• YouTube

• Instagram

• LinkedIn

What is an important factor to consider when choosing a social media platform for a business?

• The platform's logo design

• User demographics and engagement statistics

• The number of celebrities using the platform

• The platform's colour scheme

Which social media platform is known for its short-form video content and viral trends?

• Facebook

• Instagram

• TikTok

• LinkedIn

What is a potential disadvantage of using Facebook for marketing?

• Limited user base

• High advertising costs

• Lack of analytics tools

• Poor visual content support

Why is it important to conduct competitor analysis in social media marketing?

• To copy their strategies exactly

• To understand industry trends and improve one's own strategy

• To discourage competition

• To increase product prices

Which platform is best known for real-time news and updates?

• Instagram

• Twitter

• YouTube

• LinkedIn