Advertising Management Quiz

The primary objective of advertising is to:

• Increase the price of the product

• Increase awareness and persuade consumers to buy the product

• Create a brand logo

• Reduce product quality

Which of the following is NOT a common form of advertising media?

• Television

• Radio

• Billboard

• Financial statement

In the context of advertising, what does the term "target audience" refer to?

• The group of people who have already bought the product

• The specific group of consumers the advertising is intended to reach

• The media used for advertising

• The budget for the advertising campaign

Which of the following is a characteristic of "persuasive advertising"?

• It informs customers about the product's features.

• It aims to increase demand for the product and influence consumers' attitudes.

• It focuses on creating awareness of the brand name only.

• It focuses on offering discounts and promotions.

Which of the following is an example of "above-the-line" (ATL) advertising?

• Direct mail campaigns

• Social media posts

• Television commercials

• Personal selling

In the advertising process, what is the "creative brief"?

• The document that outlines the product's price strategy

• A summary of the advertising message, the target audience, and the goals

• A detailed breakdown of media costs

• A list of all the available advertising media

Which type of advertising focuses on promoting a product's features, quality, and brand image?

• Informative advertising

• Persuasive advertising

• Reminder advertising

• Comparative advertising

"AIDA" is a model used in advertising. What does AIDA stand for?

• Awareness, Interest, Desire, Action

• Advertisement, Interest, Design, Action

• Attention, Interest, Desire, Application

• Attention, Information, Desire, Action

Which of the following is an example of "below-the-line" (BTL) advertising?

• Radio advertising

• Press releases

• Sponsorship of events or promotions

• Television advertisements

Which of the following is a major advantage of digital advertising?

• Higher cost of advertising

• Limited audience reach

• Ability to measure effectiveness in real-time

• Longer production times