Interactive Marketing Quiz

This type of marketing is interactive and encourages responses from followers and fans.

• Traditional marketing

• Connective marketing

• Conversion marketing

• Social media marketing

The "J" in the AJAX acronym stands for _____.

• JavaScript

• Judicious

• JerevaScript

• JavaSuite

_____ is the way in which businesses use social media to provide information about or sell their goods and services.

• Networking

• Social media marketing

• Media engineering

• Analytics

The _____ web is a method to help computers interpret language and process metadata.

• Sympatic

• Seismic

• Semantic

• Static

What three components does the "digital marketing trifecta" include?

• Paid media, alternate media, reinforced media

• Paid media, earned media, owned media

• Earned media, owned media, alternate media

• Reinforced media, owned media, paid media

Agora Pulse and Echobox are examples of _____.

• Social entertainment

• Social commerce

• Social publishing

• Social collaboration

_____ media refers to everything that runs via media channels such as television, radio, newspaper, magazine etc.

• Social

• Analytical

• Traditional

• Virtual

What does Voice Over Internet Protocol (VoIP) allow someone to do?

• Assign a new number to their phone

• Make a phone call over the internet instead of a phone

• Send instant messages on multiple platforms

• Read user reports on multiple social media platforms

Which of the following are considered means of communication via social media? Select all that apply.

• Email

• Live chat

• Instant messaging

• Postal mail

• Flyers posted on message boards on a college campus

What term is used to describe a variety of web sites and applications that allow anyone to create and share online information or material they have created?

• Web 1.0

• Web 1.5

• Web 2.0

• Web 3.0