Chapter 3 Business of Retail Review

Name

The action of promoting the sale of products and services.

• Retail
• Merchandising
• Marketing
• Target customer

Those who are most likely to buy from a retailer.

• Retailer
• Marketing mix
• Promotion
• Target customer

The strategies used by a retailer to make a product or service more appealing to customers and generate sales.

• Promotion
• Marketing mix
• Merchandise adjacency
• Retailing

This plan is based on four decision-making factors and has variables that retailers use to satisfy the needs and wants of their target customers.

• Promotion
• Marketing mix
• Publicity
• Retailing

Products or categories that are often purchased together are spatially close to each other.

• Direct marketing
• Target customer
• Merchandise adjacency
• Promotion

Involves face-to-face interaction between a customer and a sales associate

• Sales promotion
• Personal selling
• Direct marketing
• Advertising
• Publicity

The activity of producing paid announcements for commercial product and services

• Sales promotion
• Personal selling
• Direct marketing
• Advertising
• Publicity

Aimed at specific customers; goal is to get the customer to take action

• Sales promotion
• Personal selling
• Direct marketing
• Advertising
• Publicity

Attention given to something or someone by the media

• Sales promotion
• Personal selling
• Direct marketing
• Advertising
• Publicity