Enterprise So Far LA A and B

What is market segmentation?

• Selling products to everyone

• Dividing a market into groups based on characteristics

• Ignoring customer needs

• Lowering prices to attract customers

Which of the following is NOT a common basis for segmentation?

• Demographic

• Geographic

• Psychological

• Technological

What is demographic segmentation based on?

• Age, gender, income, education

• Lifestyle and interests

• Location and climate

• Personality traits

A business targeting customers based on their hobbies is using:

• Demographic segmentation

• Behavioral segmentation

• Psychographic segmentation

• Geographic segmentation

A gym offering memberships to different income groups is using:

• Behavioral segmentation

• Demographic segmentation

• Psychographic segmentation

• Mass marketing

What is an example of geographic segmentation?

• Selling winter coats in cold climates

• Selling fast food to teenagers

• Selling makeup to women

• Selling sports gear to athletes

How does market segmentation benefit businesses?

• Helps reach the wrong customers

• Allows businesses to charge higher prices

• Helps target specific customers effectively

• Makes all customers the same

What type of segmentation involves dividing people by social class and values?

• Behavioral

• Psychographic

• Demographic

• Geographic

Which company is most likely to use behavioral segmentation?

• A bakery targeting students

• A mobile phone company offering loyalty discounts

• A car manufacturer selling in hot countries

• A fashion brand targeting segmentation

What are the 4Ps of the marketing mix?

• Price, People, Process, Packaging

• Product, Price, Place, Promotion

• Production, Pricing, Profit, Planning

• Product, Price, Process, People