Product, price, promotion, and place form the 4 Ps of the marketing mix are ...
The Marketing Plan

Quiz
•
Social Studies
•
University
•
Hard
John Robinson
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
key factors that are involved in the process of developing a product
key factors that are involved in the marketing of a good or service.
key factors that are involved in the process of distributing a product
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is a primary component of a marketing plan?
Market analysis
Product manufacturing
Employee training
Financial auditing
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the main purpose of a SWOT analysis in a marketing plan?
To identify strengths, weaknesses, opportunities, and threats
To determine pricing strategies
To develop advertising content
To analyze customer feedback
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In a marketing plan, what does the term 'target market' refer to?
The specific group of consumers a company aims to reach
The geographical area where a product is sold
The competitors in the industry
The financial goals of the company
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which element of the marketing plan involves setting the price for a product?
Pricing strategy
Market segmentation
Product development
Distribution channel
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What role does 'promotion' play in a marketing plan?
It involves advertising and sales strategies to increase awareness
It determines the product's price
It focuses on the logistics of product distribution
It analyzes the competition
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why is market research important in a marketing plan?
To understand consumer needs and preferences
To design the product packaging
To hire new employees
To set up financial accounts
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