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Conversions

Authored by John Robinson

Social Studies

University

Conversions
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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Shopify monitored the percentage of customers who completed purchases after adding items to their cart. Which KPI does this represent?

Customer retention rate

Conversion rate

Engagement rate

Cost per acquisition

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

If the transaction is 20, and 100 traffic how much the conversion?

20%

10%

40%

50%

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which metric is used to measure the percentage of website visitors who take a desired action, such as making a purchase?

Bounce rate

Conversion rate

Click-through rate

Engagement rate

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In digital marketing, what is the term for the process of turning a lead into a customer?

Conversion

Engagement

Retention

Acquisition

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary goal of a conversion funnel in e-commerce?

To increase website traffic

To convert visitors into customers

To improve customer service

To enhance brand awareness

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT a common conversion metric?

Conversion rate

Cost per conversion

Customer lifetime value

Page views

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the term for the percentage of email recipients who click on a link within an email?

Open rate

Bounce rate

Click-through rate

Conversion rate

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