Types of Advertising

a word or phrase that is easy to remember and is used by a group or business to attract attention

• banner

• Testimonial

• slogan

An advertisement which is displayed on the search engine results page, after a user searches for certain keywords.

• Sponsored link

• Product placement

• announcement

________ - Uses celebrity fame and image to promote a brand or product.

A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements

• Testimonial

• Spoof ad

• Bandwagon effect

• Announcement

_______ - a way of advertising a product by supplying it for use in films or television programmes.

__________ is about placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement

According to the picture, what kind of advertising is this?

• Print advertising

• Guerilla advertising

• Outdoor advertising

• Display advertising

a type of online advertising, sometimes referred to as pay-per-click (PPC) advertising. Companies who use PPC advertising only pay a fee when users click on their ad.

• Paid search advertising

• Outdoor advertising

• Direct mail advertising

• Television advertising

According to the picture, what kind of advertising is this?

• Service advertising

• Job advertising

• Commercial advertising

• Propaganda advertising

a type of broadcast advertising where companies advertise their products or services through 20-, 30- or 60-second TV commercials.

• Native advertising

• Direct mail advertising

• Outdoor advertising

• Television advertising