Customer Segmentation Quiz

Which of the following is NOT a common basis for customer segmentation?

• Demographics

• Psychographics

• Random selection

• Behavioral

A company that segments customers based on lifestyle, interests, and values is using which type of segmentation?

• Behavioral

• Psychographic

• Demographic

• Geographic

What type of segmentation is used when a company markets differently to customers in urban vs. rural areas?

• Behavioral

• Geographic

• Demographic

• Psychographic

If a luxury car brand targets high-income individuals, what type of segmentation is it using?

• Behavioral

• Geographic

• Demographic

• Psychographic

Which of the following is an example of behavioral segmentation?

• Segmenting customers based on gender

• Targeting customers who frequently purchase eco-friendly products

• Grouping customers by income levels

• Dividing customers by country of residence

Customer segmentation is only useful for large businesses.

• True

• False

Age and gender are factors in demographic segmentation.

• True

• False

A company selling hiking gear and targeting adventure lovers is using geographic segmentation.

• True

• False

Loyalty programs that reward frequent buyers are an example of behavioral segmentation.

• True

• False

Personalized marketing based on customer preferences can increase customer engagement.

• True

• False