Propaganda Persuasive Techniques in Advertising

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.

• Name Calling

• Bandwagon

• Transfer

• Card Stacking

Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.

• Transfer

• Glittering Generalities

• Card Stacking

• Appeal to Emotion

The use of regular, everyday people with whom viewers can identify.

• Bandwagon

• Plain Folks

• Testimonial

• Transfer

Using emotionally appealing words closely connected to values and beliefs to convince without any supporting information or reasons.

• Appeal to emotion

• Card Stacking 

• Transfer

• Glittering Generalities

What type of propaganda is this?

• testimonial

• bandwagon

• name calling

• glittering generalities

What type of propaganda is this?

• bandwagon

• testimonials

• card stacking

• glittering generalities

What type of propaganda is this?

• plain folks

• testimonial

• bandwagon

• glittering generalities

What type of propaganda is this?

• glittering generalities

• testimonial

• plain folks

• testimonial

What type of propaganda is this?

• plain folks

• glittering generalities

• bandwagon

• card stacking

What type of propaganda is this?

• plain folks

• glittering generalities

• testimonial

• bandwagon