Ethos Pathos Logos

Engaging the audience's emotions for the purpose of persuasion

• Tone

• Emotional Appeal

• Testimonial

• Rhetorical Appeals

Appeals to emotion that may tend to distort factual evidence. Appeals can play on fears or other emotions.

• Ethos

• Kairos

• Pathos

• Purpose

An appeal to logic. When the speaker draw upon statistics, credible sources, arguments premised on reason, and the inherent logic of a situation.

• Logos

• Slogan

• Ehtos

• Pathos

The form of argumentative/persuasive appeal that is based in authority or credibility. 

• Ethos

• Pathos

• Logos

• None of these.

The form of argumentative/persuasive appeal that is based on an appeal to the emotions. 

• Ethos

• Pathos

• Logos

• None of these.

The form of argumentative appeal that is based on an appeal to common sense or reason. 

• Ethos

• Pathos

• Logos

• None of these.

"If his years as a Marine taught him anything, it's that caution is the best policy in this sort of situation."

• Ethos

• Pathos

• Logos

• None of these.

"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."

• Ethos

• Pathos

• Logos

• None of these.

Better men than us have fought and died to preserve this great nation.  Now it is our turn to return the favor.  For God and country, gentlemen!

• Ethos

• Pathos

• Logos

• None of these.

Mr. Anderson is clearly the most qualified candidate for the open teaching position.  He has a doctorate in elementary education, 25 years of teaching experience in public schools, and has been twice awarded for his innovative style and classroom management skills.

• Ethos

• Pathos

• Logos

• None of these.