Persuasive Rhetoric Academic Vocabulary

To convince an audience using logic or reason

• Rhetoric

• Ethos

• Pathos

• Logos

To convince an audience by appealing to their emotions

• Rhetoric

• Ethos

• Logos

• Pathos

An exaggerated statement meant to elicit an emotional response

• Euphemism

• False Analogy

• Hyperbole

• Jargon

An argument or attack against a person rather than the argument they are making

• Jargon

• Juxtaposition

• Ad Hominem

• Glittering Generality

A vague word or phrase meant to evoke positive feelings rather than convey information.

• Jargon

• Juxtaposition

• Ad Hominem

• Glittering Generality

Argues an individual must accept or reject an argument because "everyone else" is -- it is similar to peer pressure.

• Jargon

• Juxtaposition

• Bandwagon Technique

• Glittering Generality

One where the speaker or producer presents themselves as "just like you" so an audience is more inclined to believe them or buy their message or products.

• Bandwagon Technique

• Card Stacking

• Plain Folks Appeal

• Slippery Slope

An argument that suggests taking a minor action will lead to major, ludicrous consequences

• Bandwagon Technique

• Card Stacking

• Slippery Slope

• Fear Mongering

Is used to make a weak argument sound impressive by using academic vocabulary

• Euphemism

• False Analogy

• Hyperbole

• Jargon

Which rhetorical device involves the repetition of the same word or group of words at the beginning of successive clauses or sentences?

• A) Anaphora

• B) Metaphor

• C) Irony

• D) Alliteration