Marketing EOPA

Market segmentation is … (one answer)

• division of a market of consumers into people with similar needs and wants

• division of a supermarket into main sales areas

• division of the marketers into groups according to their experience

What is the idea of a marketing concept? (1 answer)

• knowing the needs and wants of shareholders and reaching the main sales targets

• knowing the needs and wants of the government and compliance with the regulation

• knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.

What do the companies need in order to undertake marketing effectively? (1 answer)

• Information

• Technologies

• Investment

• Government support

Which term has broader sense and relates to all research conducted within marketing? (1 answer)

• marketing research

• market research

What are three main objectives of advertisements?

• communicate information

• persuade people to buy the product

• keep the organization in the public eye

• research and develop new products

• raise finance

Which P out of 4 P’s of the marketing mix includes location of production and distribution? (one answer)

• Place

• Promotion

• Product

• Price

• Purchasing

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place