Exploring Social Media in Business

What is a common strategy businesses use to increase brand awareness on social media?

• Posting infrequently

• Collaborating with influencers

• Avoiding hashtags

• Limiting content to text only

Which of the following is a technique for engaging customers on social media?

• Ignoring comments

• Posting only promotional content

• Hosting live Q&A sessions

• Disabling direct messages

What is a key benefit of using social media advertising for businesses?

• It is always free

• It guarantees viral content

• It allows precise targeting of audiences

• It requires no strategy

Which metric is crucial for measuring the performance of social media campaigns?

• Number of employees

• Engagement rate

• Office location

• Number of products

What is an effective way to manage a crisis on social media?

• Deleting all negative comments

• Responding promptly and transparently

• Ignoring the issue

• Blaming customers

Which of the following is a brand awareness strategy on social media?

• Using consistent branding elements

• Changing logos frequently

• Posting random content

• Avoiding interaction with followers

How can businesses effectively engage with their audience on social media?

• By posting once a month

• By using interactive content like polls and quizzes

• By ignoring feedback

• By focusing only on sales

What is a common objective of social media advertising?

• To reduce brand visibility

• To increase website traffic

• To limit customer interaction

• To decrease sales

Which tool is often used for analytics and performance measurement on social media?

• Microsoft Word

• Google Analytics

• Adobe Photoshop

• Notepad

What should a business do first when a crisis occurs on social media?

• Panic and overreact

• Assess the situation and gather facts

• Ignore the situation

• Immediately delete all related posts