Persuasive Techniques

The representation of something as greater than is the case, used to grab the attention of the audience & emphasize certain points.

This definition applies to which term?

• Alliteration

• Evidence

• Hook

• Exaggeration

Card stacking

• The use of regular, everyday people with whom the viewer can identify.

• Linking an unrelated person, character, image, or idea to a product in an attempt to transfer the feelings and/or trust from one to the other.

• Using misleading information about the product to impress the buyer.This is often done by leaving out important facts or by comparing evidence in an unfair manner.

• Making buyers feel that use of the product will make them popular, one of the crowd, and “fit in.”

"I'm professional football player Marcus Brown, and I use Wash Out window cleaner." is an example of ____________

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

___________ references to people who are experts on a subject. 

• Name calling 

• Support

• Endorsement

• Appeals to Authority 

What type of persuasive technique does this image demonstrate?

• Bandwagon

• Plain Folks

• Ethos

• Repetition

What persuasive technique is demonstrated by this image?

• Pathos

• Logos

• Repetition

• Plain Folks

What kind of persuasive technique is demonstrated by this image?

• Rhetorical question

• Bandwagon

• Logos

• Plain Folks

Read the following excerpt from a student's persuasive essay and identify the TWO types of persuasive techniques used.

• Bandwagon and ethos

• Logos and pathos

• Bandwagon and Plain Folks

• Repetition and Bandwagon

What TWO types of persuasive techniques are used in this image?

• Bandwagon and logos

• Ethos and logos

• Repetition and bandwagon

• Plain folks and pathos

What type of persuasive technique does this image demonstrate?

• Ethos

• Plain Folks

• Repetition

• Bandwagon