Marketing

Marketing

University

15 Qs

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Marketing

Assessment

Quiz

English

University

Hard

CCSS
RI.9-10.4, RI.11-12.3, RI.11-12.8

+21

Standards-aligned

Created by

Sarah Williams

FREE Resource

15 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Which if the following are the examples of advertising media:

Hoardings

stickers on apples in supermarkets

Commercials

Currency

CEO

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In what kind of market segmentation customers are divided on the basis of occupation and social class: middle class, working class, etc? (one answer)

demographic

residential neighborhoods

behavioral segmentation

VALS system

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is a business's plan for how it will attract customers and beat its rivals.

upgrade

target market

modification

marketing strategy

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

modification

advertisement

liaison

inventory

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7

CCSS.RL.9-10.7

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of these types of advertising is NOT mass media?

television

word of mouth

internet

radio

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

You could say that Mobike and Ofo are _______ with each other.

newsletter

rivals

upgraded

phase out

Tags

CCSS.RI.11-12.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RL.11-12.4

CCSS.RL.9-10.4

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

________ buy from wholesalers and sell to consumers.

retailers

wholesalers

distributors

consumers

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.9-10.3

CCSS.RI.9-10.5

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