Persuasive Techniques in Media

What Persuasive Technique is used in this ad?

• Name Calling/Innuendo

• Bandwagon

• Appeal to Emotions

• Testimonials

What Persuasive Technique is used in this ad?

• Testimonials

• Name Calling/Innuendo

• Bandwagon

• Appeal to Emotions

What Persuasive Technique is used in this ad?

• Appeal to Emotions

• Testimonials

• Name Calling/Innuendo

• Card Stacking/Glittering Generalities

What Persuasive Technique is used in this ad?

• Name Calling/Innuendo

• Card Stacking/Glittering Generalities

• Plain Folks

• Testimonials

Creating a negative attitude through emotional or slanted language.

• Appeal to Prestige

• Bandwagon

• Plain Folks

• Name Calling/Innuendo

Telling only part of the truth or generalizing from a single piece of evidence.

• Name Calling/Innuendo

• Card Stacking/Glittering Generalities

• Testimonials

• Appeal to Emotions

Creating a desire to join a large group of satisfied participants (makes anyone not participating feel left out).

• Appeal to Emotions

• Plain Folks

• Bandwagon

• Testimonials

Using the words of a celebrity or expert for increased credibility.

• Testimonials

• Bandwagon

• Appeal to Prestige

• Card Stacking/Glittering Generalities

Appealing to the audience through rich, attractive people who are living the good life.

• Appeal to Prestige

• Card Stacking/Glittering Generalities

• Plain Folks

• Name Calling/Innuendo

Appealing to the audience through everyday people with everyday ideas and problems.

• Bandwagon

• Appeal to Emotions

• Plain Folks

• Name Calling/Innuendo