Advertising
Authored by Sarah Williams
English
11th Grade
CCSS covered
Used 1+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
When an advertisement is aimed at a certain group of people they are known as the ______________.
Audience
Target Audience
Viewers
Spectators
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.5
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A short phrase used to sum up the message of the advertisement is called a ____________.
Logo
Buzzword
Copy
Slogan
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.8
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A common technique used in advertising is ____________.
Repetition
Humour
Imagery
All of the above
Tags
CCSS.L.11-12.6
CCSS.L.9-10.6
CCSS.W.11-12.2D
CCSS.W.9-10.2D
CCSS.W.8.2D
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the main intention behind using the "plain folks" technique in advertising?
To create an illusion of grandeur and sophistication
To make products seem unattainable and out of reach
To establish a personal and down-to-earth connection with the audience
To convey a sense of mystery and intrigue about the product
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.8
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.5
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.
Testimonial
Transfer
Bandwagon
Card Stacking
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.8
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What technique uses a quote, recommendation, or personal experience from an individual or group who believes in the product and suggests that others may like it as well.
Testimonial
Glittering Generalities
Bandwagon
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI. 9-10.8
CCSS.RI.11-12.8
CCSS.RI.8.8
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