Swot Analysis in Marketing

In Marketing Planning Process, Step 2 is Situation Analysis. Choose 3 activities under Situation Analysis.

• Identifying Opportunities

• Statement of Problem

• SWOT Analysis

• Corporate Objectives

• PEST Analysis

A competitor opening a new facility right in front of yours could be outlined in a SWOT analysis as a...

• Strength

• Weakness

• Threat

• Opportunity

Analyzing the current situation includes

• Marketing Audit

• SWOT Analysis

• Marketing assumption

• All of the above

• None of the above

In the context of marketing, what does the 'S' in SWOT analysis stand for?

• Strengths

• Strategies

• Sales

• Statistics

Which of the following is NOT a component of SWOT analysis?

• Opportunities

• Threats

• Weaknesses

• Tactics

In a SWOT analysis, which component refers to external factors that could cause trouble for the business?

• Strengths

• Weaknesses

• Opportunities

• Threats

Choose the correct sentence:

• SWOT analysis is a tool used for strategic planning.

• SWOT analysis are a tool used for strategic planning.

• SWOT analysis were a tool used for strategic planning.

• SWOT analysis be a tool used for strategic planning.

Which of the following best describes the purpose of a SWOT analysis?

• To evaluate a company's financial performance

• To assess internal and external factors affecting a company

• To develop a marketing budget

• To create a new product line

Identify the grammatical error in the following sentence: 'The SWOT analysis help companies to identify their strengths and weaknesses.'

• The use of 'help' instead of 'helps'

• The use of 'their' instead of 'its'

• The use of 'identify' instead of 'identifies'

• No error

What is the primary focus of the 'Opportunities' section in a SWOT analysis?

• Internal strengths

• External possibilities for growth

• Internal weaknesses

• External threats