Elements of Design

The juxtaposition of different elements of design (for example: rough and smooth textures, dark and light values) in order to highlight their differences and/or create visual interest, or a focal point.

• Variety

• Contrast

• Harmony

• Movement

All parts of an image work together to be seen as a whole.

• Form

• Unity

• Emphasis

• Space

A regular arrangement of alternated or repeated elements (shapes, lines, colours) or motifs.

• Pattern

• Unity

• Harmony

• Scale

Using different elements in an image to create visual interest.

• Emphasis

• Balance

• Unity

• Variety

The use of recurring elements to direct the eye through the image; the way the elements are organized to lead the eye to the focal area. The eye can be directed, for example, along edges and by means of shape and colour.

• Rhythm/Movement

• Harmony

• Balance

• Pattern

The feel, appearance, thickness, or stickiness

of a surface

(for example: smooth, rough, silky, furry).

• Form

• Value

• Colour

• Texture

The area around, within, or between images or parts of an image (relates to perspective). Positive and negative space.

• Line

• Form

• Value

• Space

Results when the elements of design are arranged symmetrically or asymmetrically to create the impression of equality in weight or importance.

• Harmony

• Unity

• Balance

• Emphasis

Refers to the wavelengths of light. Refers to hue (name), value (lightness/darkness), intensity (saturation, or amount of pigment), and temperature (warm and cool).

Relates to tint, tone and shade.

• Colour

• Form

• Emphasis

• Unity

Special attention/importance given to one part of a work of art (for example, a dark shape in a light composition). Emphasis can be achieved through placement, contrast, colour, size, repetition... Relates to focal points.

• Variety

• Contrast

• Harmony

• Emphasis