Persuasive Techniques Practice

Pathos is...

• A persuasive technique that appeals to emotion through connotative language and imagery.

• A persuasive technique that appeals to ethics by making the audience believe the writer is credible/trustworthy

• A persuasive technique that appeals to logic through statistics, facts, and examples.

Ethos is...

• A persuasive technique that appeals to emotion through connotative language and imagery.

• A persuasive technique that appeals to logic through statistics, facts, and examples.

• A persuasive technique that appeals to ethics by making the audience believe the writer is credible/trustworthy

Logos is...

• A persuasive technique that appeals to ethics by making the audience believe the writer is credible/trustworthy

• A persuasive technique that appeals to emotion through connotative language and imagery.

• A persuasive technique that appeals to logic through statistics, facts, and examples.

Explain the three persuasive techniques in YOUR words

Propaganda is used to:

• inform

• entertain

• persuade

• worry

This technique uses vague words & phrases that have POSITIVE connotations.

These words look good in the ad, but they don't really mean anything.

• glittering generalities

• testimonial

• card stacking

• innuendo

This technique often use misleading facts/statistics and leaves out important information. The ad provides false context/situations that give a false or misleading impression.

• Glittering Generalities

• Testimonial

• Card Stacking

• innuendo/

  name calling

Technique that makes a product/service seem very exclusive and superior.

If you own this product, it will make you better than other people. 

• bandwagon

• emotional appeal

• testimonial

• snob appeal

This technique creates a negative attitude; it hints or implies; uses slanted or emotional language with the deliberate intent of provoking or hurting others.

• innuendo/name calling

• testimonial

• band wagon

• card stacking

The commercial or ad uses "everyday people" to appeal to audiences. These people are "just like you."

• Emotional Appeal

• Card Stacking

• Plain Folk

• Bandwagon