Public Relations

Public relations is about one-way communication from the business to stakeholders

• True

• False

PR should be...

• systematic

• spontaneous

• chaotic

Characteristics of PR are...

• Keep the business in the spotlight

• Design an advertising campaign

• Strengthen Credibility & Enhance the businesses image

• Control the information released

Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions.

• True

• False

Effective public relations is based on.........................

• Actual policies and performance

• Spin and hype

• One-way message communication

• Promotional strategies

Advertising is not categorized as one of communication techniques that PR practitioners use.

• True

• False

Organization seeks for public attention, government support, funding or credibility in the public.

• True

• False

Public relations professionals often deal with either internal or external communications. Which of the following best describes those two types of communications?

• Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company.

• Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.

• Internal communications always are carried out by e-mail, and external communications always are carried out through the mass media.

Which of the following best defines 'Public Relations'?

• A) The art of convincing people to buy products

• B) The strategic communication process that builds mutually beneficial relationships between organizations and their publics

• C) The process of creating advertisements for products

• D) The method of selling products door-to-door

In the context of Public Relations, what does the term 'stakeholder' refer to?

• A) A person who holds shares in a company

• B) An individual or group that has an interest in the success and operations of an organization

• C) A competitor in the market

• D) A government official