Public Relations

What falls under the Four-step process of public relations

• Communication

• Research

• Planning

• Evaluation

• All of the above

What are some of the limitations of Public Relations?

• Response obtained are unpredictable

• They do not value the opinions of the public

• Unable to whitewash tarnished images

• The salary is uncertain because it depends on comission.

What is/are the difference(s) between news writing and the PR writing?

The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.

• True

• False

For public relations to be successful it should be:

• planned

• a management function

• two-way communication

• be in the interest of the public

• secretive

What is an example of Public Relations?

• Sponsorin Cultural Events

• Awarding Scholarships to Local High Schools

• Donating Equipment for Public Use

• All of the above

The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders.

• True

• False

Public relations should always foster

• Organizational leadership

• Open, two-way communication, mutual understanding

• A position for an organization’s interest

• The organizatiion profir

Which of the following is a primary goal of public relations?

• To sell products directly

• To create a positive image of the organization

• To manage financial accounts

• To develop new products

In the context of public relations, what does the term 'stakeholder' refer to?

• A person who holds shares in a company

• An individual or group affected by the organization's actions

• A competitor in the same industry

• A government official