
Marketing Plan
Authored by Sarah Williams
English
University
CCSS covered

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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The national factors of affecting marketing plans includes
Population of country
National Income of country
Trade Policy
All of these
None of these
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The international factors affecting the marketing plan include
International monetary system
International Stability and peace
Techincal Development in the World
Scientific Development in the World
All of these
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Before making a marketing plan, what should we do?
Aligning the organization's resources to prevent misunderstandings, confusion and to foster cooperation.
Conducting a SWOT analysis to determine the strengths and weaknesses.
Setting goals and highlighting the controls, opportunities for diversification, advantages and disadvantages of rivals, etc.
All answers are correct!
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How many steps in creating a marketing plan?
4
5
6
7
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is first step in creating a marketing plan?
Conducting a thorough situation analysis, which involves assessing the background, forecast, opportunities, threats, strengths, and weaknesses.
Clearly defining the marketing objectives and goals of the organization, along with a concise summary of these goals.
Proceeding with the implementation of the action program within a specified timeframe.
Crafting a marketing strategy based on the aforementioned aspects, taking into consideration the target markets, marketing mix, and the allocated marketing budget.
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which one is not a purpose of a marketing plan?
Identifying the strengths and weaknesses through SWOT analysis
Setting targets
Identifying diffirent market segment
Product pricing
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is a key component of a marketing plan?
Executive Summary
Literary Analysis
Grammar Check
Poetry Review
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