Jingles and Slogans

"Just do it" it's a ___________ of Nike

• title

• ad

• slogan

• game

Jingles and slogans are clever tools because:

• you can't remember them

• you can't forget them

• they are very interesting

• they make you happy

melody used in an advert is called:

• jingle

• song

• slogan

• cartoon

Adverts tell you that a product is going to make you:

• feel hungry

• happier, more popular and attractive

• stinky

• older and uglier

What four tools are used by advertisers?

• characters, jingles, slogans, bright images

• billboards, magazines, radio, TV

• websites, newspapers, posters, stickers

• hammers, nails, drills and screws

“Then they sang Beasts of England from end to end seven times running, and after that they settled down for the night and slept as they had never slept before” is an example of

• Slogans/jingle

• Fearmongering

• Scapegoating

• Shining Image

“After much thought Snowball declared that the Seven Commandments could in effect be reduced to a single maxim, namely: “four legs good, two legs bad” is an example of

• Gaslighting

• Fearmongering

• Slogans/jingles

• Shining Image

“Napoleon ended his speech with his usual cry of ‘Long live Animal Farm!’ and after the singing of Beasts of England the animals were dismissed” is an example of

• Fearmongering

• Slogans/jingles

• Shining Image

• Gaslighting

A short song used in advertising is called a:

• Jingle

• Pop-up

• Spot

“I’m lovin’ it” and “Always Coca-Cola” are:

• Logos

• Jingles

• Slogans