Persuasive Advertisements

What is the definition of target audience?

• A group of people that an advertisement is aimed at.

• A group of people that might be interested in joining a certain club.

• A group advertisements aimed toward a certain group of students.

• People that shop at Target.

What is this advertisement appealing to?

• fear

• pity

• vanity

• diversity

What is the transfer appeal?

• Showing that the product is for ordinary people like you.

• Using an actor in the ad to act out the product.

• Using very short text to have an impact.

• Linking a positive image with a product or idea.

Appeal to pity.

• Using language to provoke.

• Using emotion to feel sorry for something/person.

• Use emotion to feel afraid.

• Using image to get attention.

What is vanity?

• Use this mascara and you will be important.

• Use this mascara and you will be a better human being.

• I care a bout women and want them to wear great makeup.

• I'm so beautiful. Everyone loves me. Plus I'm rich.

Plain folks appeal.

• Don't eat at McDonald's because they don't sell hotdogs. Important people know this.

• He's just like us. Look at him! Eating a hotdog!

• Rich and famous people eat at McDonalds. I want to eat there too.

• Black people can eat white food so anyone can eat it.

What type of appeal is this?

• Testimony

• Appeal to pity.

• Ethical appeal.

• Plain folks appeal.

What types of advertisements do you think are most effective? Explain.

What words do you know that are LOADED words. Words that have a positive or negative connotation?

(hidden meaning)

What type of persuasive technique does this ad demonstrate? Choose only ONE.

• Bandwagon

• Testimonial

• Snob Appeal