Persuasive Advertisements

What is the definition of target audience?

• A group of people that an advertisement is aimed at.

• A group of people that might be interested in joining a certain club.

• A group advertisements aimed toward a certain group of students.

• People that shop at Target.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

What is this advertisement appealing to?

• fear

• pity

• vanity

• diversity

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

What is the transfer appeal?

• Showing that the product is for ordinary people like you.

• Using an actor in the ad to act out the product.

• Using very short text to have an impact.

• Linking a positive image with a product or idea.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Appeal to pity.

• Using language to provoke.

• Using emotion to feel sorry for something/person.

• Use emotion to feel afraid.

• Using image to get attention.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

What is vanity?

• Use this mascara and you will be important.

• Use this mascara and you will be a better human being.

• I care a bout women and want them to wear great makeup.

• I'm so beautiful. Everyone loves me. Plus I'm rich.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Plain folks appeal.

• Don't eat at McDonald's because they don't sell hotdogs. Important people know this.

• He's just like us. Look at him! Eating a hotdog!

• Rich and famous people eat at McDonalds. I want to eat there too.

• Black people can eat white food so anyone can eat it.

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

What type of appeal is this?

• Testimony

• Appeal to pity.

• Ethical appeal.

• Plain folks appeal.

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

What types of advertisements do you think are most effective? Explain.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

What words do you know that are LOADED words. Words that have a positive or negative connotation?

(hidden meaning)

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

What type of persuasive technique does this ad demonstrate? Choose only ONE.

• Bandwagon

• Testimonial

• Snob Appeal

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8