Yearbook Terms

a picture that extends beyond the margin of the page, extending off the page

• Bleed

• Theme

• Byline

• Gutter

Heavy sheet of paper that attaches the book to its cover. There is an endsheet in the front and back of the book.

• Ladder

• Headline

• Element

• Endsheet

Copy set entirely in capital letters (difficult to read in large amounts).

• Byline

• Element

• All Caps

• Endsheet

Two facing pages in a publication.

• Bleed

• Gutter

• Spread

• Theme

The main headline of a spread which first captures the attention of the readers.

• Primary headline

• Copyright

• Dominant Photo

• Secondary Headline

When an element or elements attract immediate reader attention. Usually achieved by making a photo or visual package two-and-one-half to three-times larger than any other element on the spread; also occurs with use of color, isolation and extreme shape or cropping

• Primary headline

• Copyright

• Dominant Photo

• Secondary Headline

A page or double-page spread that separates different sections of the book

• Primary headline

• Copy editing

• Internal Spacing:

• Divider page

The central idea of the yearbook. A concept that drives the look, feel, content, and photograph style of the yearbook.

• Endsheet

• Folio

• Title Page

• Theme

Formatting the yearbook based on categories. Example: all athletics are in one section, chronological order is not required in each section.

• Sectional Coverage

• Divider Pages

• Serif Font

• Ladder

The feeling of the yearbook. Words you would use to describe your yearbook.

• Book Spine

• Tone

• Module

• Serif Font