Modes of Persuasion

What type of evidence is most closely associated with logos?

• Personal anecdotes

• Emotional appeals

• Statistical data

• Inspirational quotes

Which mode of persuasion is based on authority or credibility?

• Ethos

• Pathos

• Logos

Which mode of persuasion is based on an appeal to the emotions? 

• Ethos

• Pathos

• Logos

Which mode of persuasion is based on an appeal to common sense or reason?

• Ethos

• Pathos

• Logos

"If his years as a Marine taught him anything, it's that caution is the best policy in this sort of situation."

• Ethos

• Pathos

• Logos

"After years of this type of disrespect from your boss, countless hours wasted, birthdays missed... it's time that you took a stand."

• Ethos

• Pathos

• Logos

"Private demand for this product has tapered off for the past three years, and this year's sales figures are at an all time low.  It's time to research other options."

• Ethos 

• Pathos

• Logos

"The algorithms have been run in a thousand different ways, and the math continues to check out."

• Ethos

• Pathos

• Logos

Better men than us have fought and died to preserve this great nation.  Now it is our turn to return the favor.  For God and country, gentlemen!

• Ethos

• Pathos

• Logos

"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."

• Ethos

• Pathos

• Logos