Marketing Concepts

The 4P's of marketing are:

• Product, place, promotion and price

• Promotion, price, pets and presents

• Promotion, positioning, prestige and place

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.

• Benefit

• Occasion

• Geographic

• Demographic

• Psychographic

Market segmentation:

• Divides customers into sub groups

• Is a method of promotion

• Is a qualitative form of market research

• Transports products to customers

Which of the 4 Ps includes creating a 50-percent-off coupon?

• Price

• Product

• Place

• Promotion

Classifying consumers according to their purchasing habits is an example of _____________ segmentation.

• Behavioural

• Geographic

• Psychographic

• Demographic

Positioning is the process of:

• Putting the product in the right place in the customer's mind.

• Putting the product in the right shops.

• Creating the right relationship with suppliers and retailers.

• Putting the product in the right place within a retail store.

Geographical segmentation is dividing a market into different units such as ____________.

• age, gender and income

• race, religion and family status

• states, regions and cities

• user status, usage rate and loyalty status.

__________ segmentation divides buyers into groups based on their knowledge, attitudes, uses or responses to a product.

• Geographic

• Demographic

• Psychographic

• Behavioural

To segment consumers based on user status, marketers will divide the consumers into these categories.

• Light, medium and heavy product users.

• Loyal, somewhat loyal and not loyal.

• Nonusers, ex-users, potential users, first time users, and regular users of the product

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic

• Social-Cultural(Psychographics)

• Geographic

• Behavioral