Effective Advertisements

Match the following

• A message to promote a product.

• Target Audience

• A short phrase used to promote a product

• Slogan

• A picture that represents a company.

• Brand

• The oeople that a product is made for.

• Advertisement

• The name of a product or company.

• Logo

Which of the following is a benefit of using social media for advertising?

• Limited audience reach

• High cost

• Ability to target specific audiences

• Slow feedback

What is a jingle in advertising?

• A type of dance

• A catchy song or tune

• A type of food

• A type of clothing

The following advertisement is an example of

• feel good moments

• diversity in advertising

• both answers are correct

What assumption is this advertisment making?

• That girls can be receptionists not dentists

• That girls have great teeth

• Girls want to dentists

How would disability groups feel towards Tommy Hilfger after seeing this advertisement?

• Included, represented and respected

• under represented

• challenged

This advertisement is an example of aiming to dispel stereotypes in advertising

• True

• False

Stereotypes in advertisements rely on

• FOMO

• categorizing groups to say that everyone in them looks and acts the same way.

• feel good moments

The language in advertising should be persuasive. What does it means?

• making readers and listeners remember or imagine something pleasent

• providing a lot of information

• making readers, listeners, or viewers want to attend, use or believe in products, services, or events advertised

• having a lot of power to control people

Which of the following is a key element of an effective advertisement?

• A) High production cost

• B) Clear and concise message

• C) Use of complex vocabulary

• D) Lengthy descriptions