Broadcasting

What's this?

Who's this?

What programme is it?

What programme is it?

Mass communication traditionally tends to be

• a. One way.

• b. Communication from one (or a few) to many.

• c. Anonymous.

• d. Communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback.

• e. All of the above.

When a broadcast news story includes a name that may not be familiar to listeners that name should

• be withheld until the audience’s attention has been captured.

• be the first thing in the story so that the audience can get used to it.

• come at the very end of the story so as to increase suspense.

• be excluded entirely from the story.

Which of the following is a primary characteristic of broadcasting?

• A) Interactive communication

• B) One-to-one communication

• C) One-to-many communication

• D) Private communication

In broadcasting, what is the role of a 'news anchor'?

• A) To report live from the scene

• B) To present news stories in a studio

• C) To write news articles

• D) To edit video footage

What does the term 'broadcasting' primarily refer to in the context of media?

• A) Narrowcasting to a specific audience

• B) Transmitting information to a wide audience

• C) Publishing content in print media

• D) Sharing content on social media