Advertising Technique

Advertising Technique

7th Grade

15 Qs

quiz-placeholder

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Advertising Technique

Advertising Technique

Assessment

Quiz

English

7th Grade

Hard

CCSS
RI.7.8, RI.7.5, RI.9-10.5

+5

Standards-aligned

Created by

Sarah Williams

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

The avant garde strategy is when

Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product

Advertisers use both celebrities to endorse products.

Advertisers make it seem that the product is so new that you will be the first on the block to have it.

Tags

CCSS.RI.7.8

CCSS.RI.7.5

CCSS.RI.8.8

CCSS.RI.6.8

CCSS.RI.8.5

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Makes the claim that EVERYONE is using this product, and you should, too.

Celebrities

Fear

Bandwagon

Heartstrings

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.8.8

3.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Media Image

This ad uses (Choose two.)

experts

plain folk

celebrity

testimonial

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.6.8

CCSS.RI.8.8

CCSS.RI.6.5

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What does the transfer strategy rely on?

Ethos

Logos

Pathos

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.6.8

CCSS.RI.6.5

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

This is an example of?

ethos

pathos

logos

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

This is an example of?

ethos

pathos

logos

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.

Name Calling

Bandwagon

Transfer

Card Stacking

Tags

CCSS.RI.7.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.6.5

CCSS.RI.8.8

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