Advertisement Techniques

Which persuasive technique uses 'we, us, our' to make the audience feel included

• Exclusive language

• Inclusive language

• Anecdote

• Alliteration

Which persuasive technique is this?

Using questions that don’t need an answer but instead are making a point to the audience.

• Appeal to fear

• Hyperbole

• Rhetorical question

• Attack

A celebrity chef endorses a brand of kitchenware, saying it’s the best he’s ever used.

• Bandwagon

• Testimonial

• Name-Calling

• Card Stacking

An ad states, “Don’t be the only one left behind! Join now!”

• Name-Calling

• Card Stacking

• Appeal to Fear

• Bandwagon

A commercial shows a national flag waving while promoting a new car brand.

• Glittering Generalities

• Snob Appeal

• Bandwagon

• Transfer

An ad uses the phrase “Simply the best choice for your family” without providing evidence.

• Glittering Generalities

• Plain Folk

• Bandwagon

• Snob Appeal

Why is the “bandwagon” technique effective in influencing consumers?

Evaluate responses using AI:

OFF

How does the “appeal to fear” technique manipulate emotions to promote a product or idea?

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OFF

Give an example of “snob appeal” in advertising and explain why it’s effective.

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OFF

A detergent ad says, “More moms trust this brand than any other.” What propaganda technique is used?

• Plain Folk

• Bandwagon

• Testimonial

• Glittering Generalities