Advertisement Techniques

Which persuasive technique uses 'we, us, our' to make the audience feel included

• Exclusive language

• Inclusive language

• Anecdote

• Alliteration

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Which persuasive technique is this?

Using questions that don’t need an answer but instead are making a point to the audience.

• Appeal to fear

• Hyperbole

• Rhetorical question

• Attack

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.8.2D

CCSS.W.9-10.2D

A celebrity chef endorses a brand of kitchenware, saying it’s the best he’s ever used.

• Bandwagon

• Testimonial

• Name-Calling

• Card Stacking

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

An ad states, “Don’t be the only one left behind! Join now!”

• Name-Calling

• Card Stacking

• Appeal to Fear

• Bandwagon

Tags

CCSS.RL.11-12.6

A commercial shows a national flag waving while promoting a new car brand.

• Glittering Generalities

• Snob Appeal

• Bandwagon

• Transfer

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

An ad uses the phrase “Simply the best choice for your family” without providing evidence.

• Glittering Generalities

• Plain Folk

• Bandwagon

• Snob Appeal

Why is the “bandwagon” technique effective in influencing consumers?

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

How does the “appeal to fear” technique manipulate emotions to promote a product or idea?

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Give an example of “snob appeal” in advertising and explain why it’s effective.

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

A detergent ad says, “More moms trust this brand than any other.” What propaganda technique is used?

• Plain Folk

• Bandwagon

• Testimonial

• Glittering Generalities