Introduction to Marketing

what are the 4P's in marketing mix?

• price, place, people

• product, physical evidence, promotion

• price, product, place, promotion

What is the idea of a marketing concept? (1 answer)

• knowing the needs and wants of shareholders and reaching the main sales targets

• knowing the needs and wants of the government and compliance with the regulation

• knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.

Market segmentation is … (one answer)

• division of a market of consumers into people with similar needs and wants

• division of a supermarket into main sales areas

• division of the marketers into groups according to their experience

Products bought by individual consumers and households are… (1 answer)

• consumer goods

• industrial goods

• services

What are three main objectives of advertisements?

• communicate information

• persuade people to buy the product

• keep the organization in the public eye

• research and develop new products

• raise finance

In what kind of market segmentation customers are divided on the basis of occupation and social class: middle class, working class, etc? (one answer)

• demographic

• residential neighborhoods

• behavioral segmentation

• VALS system

Which P out of 4 P’s of the marketing mix includes location of production and distribution? (one answer)

• Place

• Promotion

• Product

• Price

• Purchasing

Product

• The cost to the buyer of goods or services

• Informing customers about products and persuading them to buy them

• Where goods or services are available

• Goods or services that are sold

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

The activities that communicate the product’s features and benefits that help persuade customers to purchase the product.

• Product

• Price

• Place

• Promotion