Promotion

The ________________ is a combination advertising, selling, sales promotion, direct marketing, and public relations.

• Promotional strategies 

• Promotional mix

• Promotional tactics

• Promotional development 

A company sponsoring a charity event, such as a 5K race, would be an example of...

• Public Relations

• Advertising

• Sales Promotion

• Personal Selling

Which of the following is an example of institutional promotion?

• Advertising

• Public Relations 

• Sales Promotion

• Direct Marketing 

_______________ directs promotion towards consumers.

• The push policy

• The pull policy 

Communication is all about the _________ and, as such, promotion is all about the brand as well.

• brand

• product

• service

In the promotion and branding industry, an agency usually refers to an/a __________ agency.

• corporation

• advertising

• creative

Which of the statements that follow ascertains that no part of the country will be left behind in the art and culture promotion and development?

• The creation of the NCCA serves as the state’s initiative to promote and develop art and culture awareness in the country.

• The need for a government institution for culture and arts dissemination is imperative because the Philippines is composed of many regions.

• The NCCA, through its committees and subcommittees, ensures that the interests of the various regions are represented.

• Art is a national heritage that is essential in building the nation and ensuring democracy.

The primary purpose of a promotional campaign is to:

• A) Increase brand awareness

• B) Reduce production costs

• C) Improve employee satisfaction

• D) Enhance product quality

Which of the following is NOT a component of the promotional mix?

• A) Advertising

• B) Public Relations

• C) Product Development

• D) Sales Promotion

In literature, the term 'promotion' can be used metaphorically to describe:

• A) A character's rise in social status

• B) The setting of a story

• C) The climax of a plot

• D) The theme of a novel