The Language of Advertising and Marketing

The Duracell batteries slogan is an example of …

• rhyming.

• celebrity endorsement.

• asking consumers questions.

‘Got Milk?’ was used to persuade people to …

• drink Nespresso coffee.

• do more sport.

• drink milk.

An example of using commands in advertising is …

• the milk health campaign advert.

• the Sprite advert.

• the Nespresso advert.

A short memorable phrase used in advertisements

The language used by Direct Response Marketing includes:

• Call now

• limited time only

• be one of the first 100 callers

• Trust our brand

Direct response advertising is used by companies to...

• to generate immediate sales

• call potential customers to action

• influence our long term view and perception of a product

Offering potential customers a free trial is an example of...

• Brand management

• Direct Response Marketing

Which of the following is an example of a metaphor in advertising?

• A diamond is forever

• Just do it

• I'm lovin' it

• Have a break, have a Kit Kat

What is the primary purpose of using hyperbole in advertising?

• To provide factual information

• To create a sense of urgency

• To exaggerate for effect

• To offer a discount

Which sentence structure is commonly used in advertising slogans?

• Complex sentences

• Compound sentences

• Imperative sentences

• Interrogative sentences