Advertising Techniques

Which technique do you see most often in advertising?

• Bandwagon

• Avant-Garde

• Testimonials

• Facts and Figures

• Transfer

What strategy is used in this advertisement?

• Transfer

• Testimonial

• Bandwagon

• Facts and Figures

What is the bandwagon strategy?

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

• Advertisers make it seem that the product is so new that you will be the first on the block to have it.

• Advertisers use both celebrities to endorse products.

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

Facts and figures refers to..

• A technique that wants you to associate the good feelings created in the ad with the product.

• Advertisers make it seem that the product is so new that you will be the first on the block to have it.

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

The avant garde strategy is when

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product

• Advertisers use both celebrities to endorse products.

• Advertisers make it seem that the product is so new that you will be the first on the block to have it.

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

This ad uses (Choose two.)

• experts

• plain folk

• celebrity

• testimonial

This is an example of?

• ethos

• pathos

• logos

With slogans like "Pepsi is the choice of a generation," "McDonald’s has served hamburgers to billions of human beings," "Just Do It," and "Oreo is America’s favorite cookie," companies use this ADVERTISING TECHNIQUE to show you that "[e]veryone else is doing it, and so should you."

• Fear

• Testimonial

• Bandwagon

• Glittering Generalities

This is "when advertisers attempt to convince their audience that they and their ideas are 'of the people.' The device is used by advertisers and politicians alike."

Often times, you'll see a very wealthy person acting like an ordinary person.

• Transfer

• Plain Folks

• Testimonial

• Name Calling