Persuasion

communication that uses source, message and audience factors to change the opinions, perceptions, affect and/or actions of others is known as

• persuasive communication

• communication

• communication syles

• social skills

The Yale Model (1959) suggests the degree of attitude change produced by persuasive communication depends on the

• source of the communication

• content/nature of the communication

• characteristics of the audience

• power of the message

• emotion of the communication

What is the definition of persuasion?

• The act of following someone’s actions.

• The process of trying to influence someone’s actions, opinions, or decisions.

• The ability to perform actions without influence.

• The skill of avoiding decisions.

In what two ways can you support your claims convincingly?

• By offering convincing evidence and appealing to common goals and values.

• By using complex language and lengthy explanations.

• By repeating the claims and using persuasive language.

• By providing unrelated facts and personal opinions.

Tags

NGSS.HS-LS4-1

NGSS.HS-PS4-3

What is the difference between implicit persuasion and explicit persuasion?

• Implicit persuasion is always truthful; explicit is not.

• Implicit persuasion is hidden; explicit is obvious.

• Implicit persuasion assures accuracy and competence; explicit seeks to change viewpoints.

• There is no difference; both are forms of persuasion.

Dr. Demouy conducted a study in which she divided participants into two groups. With the first group, she pretended she needed to borrow a quarter from each participant; later, she asked to borrow $5 to buy a snack. With the second group, she immediately asked to borrow $5 to buy a snack. She found that when participants first lent her a quarter, they were more likely to give her $5 than if she’d immediately asked for $5. What variable is represented in this description?

• Peripheral route persuasion

• Central route persuasion

• Foot-in-the-door phenomenon

• Cognitive dissonance

What is the scientific principle behind the effectiveness of persuasive communication in changing human behavior?

• A) Cognitive dissonance

• B) Newton's third law

• C) Law of conservation of energy

• D) Theory of relativity

Which neurotransmitter is most associated with the reward system that can be activated by persuasive messages?

• A) Dopamine

• B) Serotonin

• C) Acetylcholine

• D) GABA

In a scientific experiment, what is the term for the variable that is manipulated to observe its effect on the dependent variable?

• A) Independent variable

• B) Dependent variable

• C) Control variable

• D) Confounding variable

Tags

NGSS.MS-PS2-2

Which of the following is a method used in scientific studies to ensure that the results are not due to chance?

• A) Randomization

• B) Persuasion

• C) Observation

• D) Hypothesis