Marketing Research Quiz 1 Review

Place the steps in the Problem Formulation Process in their correct order.

• Clarify the Problem

• Meet with the Client

• State the Decision Problem

• Develop Research Problem

• Select Research Problem to Research

Reorder the steps of the Marketing Research Process

• Formulate Problem

• Analyze and Interpret Data

• Collect Secondary Data

• Collect Primary Data

• Determine Research Design

Match the type of research with its primary purpose

• Describe a population

• Causal

• Establish cause and effect

• Descriptive

• Discover insights and ideas

• Exploratory

Secondary data is NOT gathered for the purpose of the research project.

• True

• False

Primary data is collected specifically for the research project.

• True

• False

An advantage of secondary data is...

• It fits the current problem well

• It saves time and money

• You can charge more for it

Which one is a disadvantage of secondary data?

• It may be too general

• It is too specific

• It costs too much

DSS stands for...

• Decision specific strategy

• Detrimental Salad Seasoning

• Decision Support System

• Definitive Strategy System