Analyzing Advertisements

AIDA is an acronym that stands for...

• Attention
  Interest

  Desire
  Action

• Attention
  Intrigue
  Desirability

  Acquire

• Attract
  Invest
  Draw
  Attain

• Action
  Interest
  Desire

  Attention

Who is the target market for this advert? Choose the most correct answer.

• Everyone

• Chocolate lovers

• Superheroes

• Children

What is the copy in this advert?

• The hands

• The box

• The colour purple

• The wording

What element creates DESIRE in the audience?

• The hands

• The purple colour

• The box of chocolate

• The shape of the advert

What is a SLOGAN?

• An image used to represent your brand

• A short phrase that helps the audience remember the brand or product

• An announcement promoting a product

• The same thing as a logo

What is the SLOGAN in this advert?

• 
• big. beefy. bliss.

• i'm loving it

• Big Mac

Who is the target market for this audience

• People who enjoy the outdoors

• Ship rescue companies

• People looking for a powerful car

• People looking to explore the arctic

What is the logo in this advert?

• Ford

• The car

• The ship

• The ice

Which of the following are TRUE...

• "Conquer the Ice" is an example of COPY

• "Conquer the Ice" is a CALL TO ACTION

• The car pulling the ship is an example of EXAGGERATION

• The car is a an example of BRAND NAME

The CALL TO ACTIOn in this advert is...

• The words GO GREEN

• The colour green

• The words THERE IS NO PLANET B

• The size of the text