Rhetorical Appeals: Logos, Pathos, Ethos, and Kairos

What is Logos?

• Logical Appeal

• Greek word meaning "character.'

• Timeless Appeal

• Means to "go low"

Logos is a Greek word meaning '​ (a)   .'

• reason
• character
• right time
• credibility

What is Logos used for?

• Emotional Appeal

• To convince audience that issue is important or time is limited, so act now.

• Appeal to logic and reason

• Credibility Appeal

Logos is useful because you can ' (a)   ' an argument though ​ (b)   and sound reason.

• prove
• logical
• show
• do
• character

What is Pathos?

• Greek word for 'right time'

• Credibility Appeal

• Greek word meaning ' a word' or 'reason'

• Emotional Appeal

Pathos is a Greed word for '_________' or 'experience.'

You can use (a)   to appeal to audience's hopes and (b)   , play on their fear or (c)   , or appeal to particular beliefs of​ (d)   .

• Pathos
• dreams
• worries
• ideas.

Pathos appeals to the ________ of an audience

What is Ethos?

• Timeless Apeal

• Credibility Appeal

• Greek word meaning 'reason'

• Used to appeal to logic and reason

Ethos appeals to _________ and credibility (believability).