Ethos Logos Pathos Torg

An advertisement that uses this rhetorical device will try to get you to see the company as reliable, honest and credible.

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This rhetorical devices refers to an argument that appeals to logic

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This rhetorical device refers to an argument that appeals to one's emotions

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Select the PREDOMINANT rhetorical device targeted:
"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

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Select the PREDOMINANT rhetorical device targeted: 
A child is shown covered in bug bites after using an inferior bug spray.

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Select the PREDOMINANT rhetorical device targeted: 
Cardiologists recommend Ecotrin more than any other brand of aspirin.

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Sprite Zero is 100% sugar-free.

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A 32-oz. bottle of Tides holds enough to was 32 loads.

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"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

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"In 25 years of driving the same route, I haven't seen a single deer."

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